Challenge
Language and Reading Patterns
Since language is one of the crucial elements in conveying the message to the users, KSA users give more importance to the local language. So, both applications and websites are done in Arabic and English, so that most users could find it beneficial. Having a different reading pattern like right to left was the challenge faced.
Lack of Wireframes and Efficient UX
Testing Infrastructure
With a lack of wireframes, designers failed to craft solutions that resonated with the business documents. However, having limited UX testing infrastructure will reduce the direct interaction with the users and fail to discover the pain points and user experiences on the services.
Stakeholders and Understanding Businesses
Interacting with many stakeholders including insurance sales and claiming processes, there is a need to understand how insurance works in Saudi Arabia. Since stakeholders don't provide the necessary information, understanding the business becomes crucial and challenging.
Understanding the Culture
Understanding and integrating the Muslim culture, including Hajj, Umrah, etc., is crucial because it
will help you to resonate with insurance policies and solutions.
Efficient Prototyping
Prototyping is one of the unavoidable elements necessary for every flow of the process and makes an extensive utilisation of components, auto layout, and images.
